Website
Instagram tells the story. The website loses the customer.
The Instagram tells the story of your venue every day: the new seasonal dessert, Thursday lunch, the kitchen Reel that got 4,000 views.
The website still shows the menu you uploaded in 2022 and a gallery with seven low-resolution photos. A customer bouncing from Instagram to the site and finding that gap does not book. They rule you out. You never see it happen.
The two-vendor problem
The standard approach is to hire two separate vendors: a social media agency for Instagram and a web shop for the site. The two do not talk to each other. Content produced for social does not update the website. Neither vendor is responsible for keeping the site fresh, because neither has the mandate.
The cost of this model, for the website alone:
And by year two the site has gone stale because nobody has the job of keeping it current.
The website as an output channel
Your restaurant's website is not a separate product from social media management. The same operation that publishes a Reel on Instagram updates the website, because the content comes from the same place.
Touchpoint exposes three read-only public endpoints. Accessible without authentication, to anyone who wants to verify them:
/api/public/posts
published content with metadata: date, format, caption, tags
/api/public/media
photo library with tags, URLs, slot metadata
/api/public/reviews
aggregated and curated reviews for the profile
The Be Nerdy website is a static Astro template that reads from these endpoints at build time. No sync required. No second vendor to coordinate. No separate CMS to manage.
The flow in practice
A single input — a voice note from the owner to the Telegram bot — triggers the entire chain:
You send a voice note to the Telegram bot: "let's do a Reel on the steamed dumplings this week"
The bot transcribes it and creates an idea in Touchpoint. The team turns it into a shoot brief.
The photographer visits the venue. They shoot the dumplings, the kitchen, the service moment.
The Reel arrives in Touchpoint for approval. You approve from your phone in 30 seconds.
The Reel is published to Instagram. On the next site deploy, the Instagram grid updates automatically.
One workflow. Zero vendor coordination. Zero manual site updates.
Running in production from day one
This architecture is not a future promise. Jiaozi, a Chinese restaurant in Bologna, has its site running on this structure today. Content on the site comes from Touchpoint. The gallery is updated by content approved for Instagram. Reviews come from the public endpoint.
"We really liked your videos, and we'd like to continue the collaboration."
Tags and slots: no CMS to touch
The Touchpoint photo library uses a tag system. A specific tag on a photo automatically moves it into a precise slot on the website: the team page, the hero rotation, the gallery. The Be Nerdy operator manages content placement from inside Touchpoint, without touching code and without the client needing to do anything.
The site always reflects the most recent content library, without anyone having to remember to update it.
A separate engagement
The website is not included in the 690 EUR/month social subscription. It is a distinct engagement, quoted separately based on the venue's needs: a single-page site for a small venue, a multi-page site for a restaurant with seasonal menus, a multi-location site for a group.
The advantage is not financial. It is operational: same team, same backend, same approval workflow, no second vendor to coordinate. If you already have the social subscription, the website slots into a workflow that already exists.
How it starts
A fifteen-minute conversation about what you have and what you need. The quote comes after, not before.
Let's talk.
The website is a separate engagement from the social subscription. It starts with a 15-minute conversation about what you have and what you need.
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